Growth Initiative for a F1000 Global MedTech Leader
Supporting a Fortune 1000 analytical instruments company in transitioning from perpetual licensing to a subscription-based model through a structured growth program.
Challenge
The client sought to transform its commercial model from one-off perpetual licenses to recurring subscriptions. The shift required redefining pricing structures, adapting internal processes, and managing change across sales, finance, and product teams without disrupting existing revenue streams.
Our Aprroach
I led the full implementation of the “Growth Room” initiative, from scoping and workplan design to execution and executive alignment. I coordinated cross-functional teams to assess readiness, developed the subscription pricing framework, modeled financial impact, and facilitated workshops to ensure leadership buy-in and clear trade-off decisions.
The Outcome
The project delivered a complete transition roadmap with defined pricing logic, financial projections, and governance mechanisms. The initiative accelerated the company’s move toward recurring revenues and established the foundation for scalable, predictable growth.
