Fundraising and Equity Structuring for AdTech Startup
Supporting an early-stage AdTech company in securing pre-seed funding and aligning valuation, cap table, and investor materials for a top-tier U.S. venture fund.
Challenge
The startup needed to raise its first institutional round while ensuring strategic alignment among founders, advisors, and investors. The company faced complexity in balancing valuation expectations, equity distribution, and investor requirements.
Our Aprroach
I managed the full fundraising workstream, coordinating finance, legal, and investor relations activities. I oversaw the alignment between valuation model, cap table, and investor presentation materials, while facilitating structured decision-making among founders to ensure a unified negotiation stance.
The Outcome
The company successfully secured pre-seed investment from a leading U.S. fund. The process established strong investor confidence, optimized equity allocation, and positioned the startup for sustainable growth and future fundraising rounds.
